This promotional project was developed for Glyphix Studio as a Valentine’s Day campaign centered on small-scale branded objects designed to communicate warmth, affection, and lightness. The work uses a series of floral button designs to translate a seasonal theme into a compact, reproducible format that functions as both a giveaway and a visual identity extension. Rather than relying on dense messaging, the campaign uses simplified symbolic language—flowers paired with heart forms—to create an immediate and broadly accessible emotional register.
The series demonstrates a design approach grounded in variation within a consistent system. Each button maintains a shared structural format, including a circular field, centered floral imagery, and an overlaid heart motif, while shifting color and flower type to create distinction across the set. This consistency supports recognition and cohesion, while the variations introduce visual rhythm and collectability. The mockups also show attention to presentation, using clean product visualization and restrained backgrounds to emphasize form, color contrast, and the relationship between surface graphic and object.
As a portfolio project, the work highlights the translation of an identity-driven concept into a promotional series that is concise, production-aware, and visually unified. It demonstrates control of repetition, symbolic reduction, and cross-variation consistency within a small-format communication system.
Methods / Process Statement
Designed as a repeatable promotional series using a consistent circular format, floral image set, and overlaid heart motif. Final artwork was developed for small-format reproduction and presented through product mockups to demonstrate application across a cohesive campaign system.
Designed as a repeatable promotional series using a consistent circular format, floral image set, and overlaid heart motif. Final artwork was developed for small-format reproduction and presented through product mockups to demonstrate application across a cohesive campaign system.
Series overview of Valentine’s Day promotional buttons developed for Glyphix Studio, demonstrating a cohesive visual system articulated through repeated form, symbolic overlay, and floral variation.
